By Ulrik Bo Larsen

I speak to marketers on a daily basis who bravely struggle to engage their audiences with the right message, at the right moment, across a sea of touchpoints. Without a doubt, the single question I hear time and time again is: why do my customers behave in the ways they do? Personalisation at scale is the new marketing anthem, but understanding consumers needs to come first.

There’s an unworkable mess working against marketers

There’s an increasingly fragmented sea of touchpoints now separating consumers and brands. So many channels means it’s an ongoing struggle for marketers to meet their audiences with the right Read full story ›

Source: The Drum