How we'll improve the world in 24 hours: Shell, Visa and Trinity Mirror on why they're backing The Drum's Do It Day
Shell is the latest major brand to announce its backing for Do It Day, The Drum’s global movement which will see creative individuals, groups and businesses come together to show that marketing can achieve something amazing in 24 hours.
At a launch event in London yesterday, The Drum’s editor-in-chief Gordon Young and an array of big brands explained how they will be trying to change the world in just 24 hours at our Do It Day event in November.
And in our video above, Shell and others set out why they are backing The Drum’s initiative and what Read full story ›
Source: The Drum
