By Ronan Shields

Yahoo posted its Q2 results this week, with revenues increasing 15 per cent year on year to hit $1.2bn. However, soaring traffic acquisition costs (TAC) meant it operated at a loss ($22m) during the quarter, a trend indicative of wider issues everyone in the advertising business needs to address, the painful transition to mobile.

Despite operating at a loss, the results did show some positive signs for Yahoo. A breakdown of its revenue-split demonstrates that Yahoo is shifting the dial when it comes to increasing the amount of money advertisers are willing to pay for ad space.

For instance, revenue Read full story ›

Source: The Drum