By Ishbel Macleod

Developing a content strategy is one of the top tips that Hootsuite’s solution team leader, Lindsey McInerney, put forward as she spoke to The Drum on how to make social a success using automation.

“Even sales leaders can consider scheduling their content and putting together a content strategy, maybe even just using ten minutes at the beginning of each month to go ahead and fill their calendars, to make sure that they have regularly occurring fresh content and can be seen as thought leaders in their industry,” McInerney suggests.

Setting a policy around automation in social is another tip from Hootsuite, with Read full story ›

Source: The Drum