By Staff Writer

HSBC has clarified JWT’s position on its advertising roster after it had rubber stamped a story earlier in the week that claimed it replaced the agency with Saatchi & Saatchi.

The u-turn comes after the bank had signed off a statement earlier this week claiming that Saatchi & Saatchi would assume lead creative responsibilities. However, what the agency has actually been tasked to do is develop what HSBC calls a “strategy-only brief”.

In a statement, HSBC said: “JWT remain valued partners on our global roster of agencies, leading our efforts in retail banking across key regions and geographies. In addition, Read full story ›

Source: The Drum