By Taruka Srivastav

HSBC has rolled out a data-driven interactive campaign called “Choose What You Love” to help consumers select a personalized credit card.

The integrated campaign conceptualised by JWT Singapore and in collaboration with Dru Chen, singer-songwriter, has been designed to explore engaging ways for users to find out more about the bank’s offerings.

Chen also wrote and co-produced the song featured in the campaign with Leonard Soosay. Consumers can listen to this song, personalised to them, when they engage with the platform at www.hsbc.com.sg/choices.

The platform uses lifestyle questions and data such as weather, date and time, as well as information available from Read full story ›

Source: The Drum