By Staff Writer

HSBC has picked Publicis-owned Saatchi & Saatchi to replace WPP’s JWT to lead its global advertising business.

The bank has tasked the creative shop to craft a new brand positioning for the business that will also span its advertising at airports worldwide.

Rather than just buy the creative expertise of Saatchi & Saatchi, HSBC has gained a mix of services spanning DigitasLBI’s digital knowhow and MSL Group’s communications knowledge that will form a specialist division that Saatchi & Saatchi will steer from its new London offices.

The agency has been on the bank’s advertising roster since 2012, when it worked on the Read full story ›

Source: The Drum