Huge and Do Bem collaborate to launch Brazil's first fitness tracking smartband
Digital Agency Huge and Brazilian natural juice brand ‘do bem’ have announced the launch of the ‘do bem máquina’, Brazil’s very first Brazilian smartband.
The silicon smartband, measures the movements and sleeping patterns of users and provides data for an accompanying mobile app.
It will register daily activities such as the number of steps taken, calories burned and distance traveled. Additionally, the smartband encourages users to lead healthier lives by assessing levels of exertion.
Four different LED colours red, yellow, green and blue will indicate users‘ activity levels so they can track their progress and build upon their fitness levels.
The smartband takes three Read full story ›
Source: The Drum
