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Huge's Fern Diaz: Five things I learned at New York Advertising Week

on Oct 3, 2014 | 0 comments

By Fern Diaz

As Advertising Week New York begins to wind down, Huge events manager Fern Diaz reports back on what she’s learned from this year’s event.

1. Coupons are not innovative
For all the talk at Advertising Week about the technological opportunities afforded to both the industry and the consumer by accelerated development in software and hardware, it’s hard not to be disappointed by a coupon at the end of the digital journey.

Jared Blank, VP of e-commerce at Tommy Hilfiger, reflected on this issue: “At the end of every pitch I get for e-commerce at Tommy Hilfiger, it’s always just, ‘You can Read full story ›

Source: The Drum