Hulu enlists help of celebs including Mindy Kaling and Andy Samberg in first brand campaign
By Minda Smiley
Hulu’s first brand campaign highlights both its own series and the other shows it offers as it aims to position itself as a destination for TV lovers.
Created by TwoFifteenMcCann, the commercial showcases the variety of old and new shows the service offers – including Seinfeld, South Park, and Empire – and ends with the new tagline ‘Come TV With Us.’
It also features appearances from celebrities including Andy Samberg, Neil Patrick Harris, and Mindy Kaling.
The one-minute spot first aired on Sunday 18 October on both broadcast and cable. There is also an 80-second spot running online.
Source: The Drum
