By Minda Smiley

Hulu’s new brand campaign highlights both its own series and the other shows it offers as it aims to position itself as a destination for TV lovers.

Created by TwoFifteenMcCann, the commercial showcases the variety of old and new shows the service offers – including Seinfeld, South Park, and Empire – and ends with the new tagline ‘Come TV With Us.’

It also features appearances from celebrities including Andy Samberg, Neil Patrick Harris, and Mindy Kaling.

The one-minute spot first aired on Sunday 18 October on both broadcast and cable. There is also an 80-second spot running online.

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Source: The Drum