Hulu’s 2017 roadmap includes live TV, interactive ads and lots of original content
By Lisa Lacy
Like Bloomberg earlier this week, premium streaming service Hulu is getting into live TV with a new service announced at NewFronts, which the brand actually calls an Upfront because, per a rep, “we’re technically TV – premium long-form content from the top broadcast and cable networks – as well as originals”.
New live content
This new live TV offering – available as of May 3 – includes more than 50 live and on-demand sports, news, entertainment and kids’ channels, along with the existing premium streaming service for $39.99 a month.
The company also announced an agreement with Read full story ›
Source: The Drum




