By Katie Deighton

In January this year, fashion brand Hunter declared it would be eschewing the traditional fashion calendar in favour of an “always-on” approach, centering on music festivals in order to develop closer ties with its consumers.

Now, as the UK’s festival season kicks into gear, the label synonymous with supermodel-friendly wellies has launched its experiential activation for the summer, dubbed The World’s Smallest Festival. The photobooth style installation is – rather fittingly – housed in a colourful portaloo structure and showcases a new partnership with Gif search engine Giphy.

Visitors are treated Read full story ›

Source: The Drum