Hunter to deliver targeted Twitter content during London Fashion Week
Wellington boot brand Hunter is set to deliver geo-targetted content to its fans on Twitter during next week’s London Fashion Week, when it will share a series of curated video content from its live show.
For the Hunter Original show, the second from the brand, it has partnered with real time video start-up Grabyo to deliver instant, short form video clips on Twitter which will be optimised for mobile.
The pair will use geo-targetting technology to push out specific content depending on a user’s location. For example, a festival-goer in Los Angeles might receive a video featuring more lightweight outerwear Read full story ›
Source: The Drum
