By Minda Smiley

Hyatt is kicking off a new global campaign this weekend with a 30-second spot that will air during the Academy Awards on Sunday.

The ad, which marks the first time in nearly a decade that the hotel company is advertising the overarching “Hyatt” name in a television spot rather than one of its individual brands, is centered around the idea that travelers should embrace and try to understand the different cultures they visit rather than be fearful of them.

Set to a rendition of “What the World Needs Now is Love” sung by Andra Day, the ad shows different instances Read full story ›

Source: The Drum