HZDG hires Vicky Aloneftis to lead brand strategy and planning, makes other staffing moves

By Kyle O'Brien

Integrated creative agency HZDG, out of Rockville, Maryland, has made new hires and staff moves in response to the company’s recent account wins, including landing Relevent Sports.

Vicky Aloneftis joins the agency as senior director, brand planning and strategy. A veteran of global agencies including Ogilvy & Mather and McCann, Aloneftis brings a wealth of experience to the independent agency, having overseen teams on global businesses including Siemens, BP, and American Express. In this newly created role, she will lead and build HZDG’s brand planning and strategy group.