By Klaus Holzapfel

When returning from the annual pilgrimage to the digital innovation mecca that is CES, there’s always a temptation to breathlessly proclaim “I’ve seen the future, and it’s definitely shaped”. However, having massaged some feeling back into my poor feet, it’s been relatively easy to avoid such hyperbole this time around.

There were some incredibly exciting and innovative individual solutions on display (I absolutely loved Panasonic’s digital window display technology), but sometimes it does us marketers good to stay grounded in the now, rather than fixating on the possibilities of the future. After all, it’s our job to help Read full story ›

Source: The Drum