'I hate the word content' – Back Chat with Saatchi & Saatchi NY chief exec Brent Smart
How are you and what’s keeping you busy?
I’m doing good. We’ve been very busy with our whole digital offering. Our London agency bought Outside Line a few years ago and it went from 60 to 170 people – amazing growth. The two guys that started it and who had a lot of options as to what they wanted to do next are going to move here and effectively have a digital startup inside Saatchi & Saatchi New York. That’s been keeping us really busy, figuring out how to restructure stuff and integrate it in the right way.
A lot of traditional Read full story ›
Source: The Drum




