Marketing, E-commerce and Digital Design, Product Management, Brand Development, Design, Advertising and Consultancy

'I hate the word content' – Back Chat with Saatchi & Saatchi NY chief exec Brent Smart

on Nov 3, 2015 | 0 comments

By Stephen Lepitak

How are you and what’s keeping you busy?

I’m doing good. We’ve been very busy with our whole digital offering. Our London agency bought Outside Line a few years ago and it went from 60 to 170 people – amazing growth. The two guys that started it and who had a lot of options as to what they wanted to do next are going to move here and effectively have a digital startup inside Saatchi & Saatchi New York. That’s been keeping us really busy, figuring out how to restructure stuff and integrate it in the right way.

A lot of traditional Read full story ›

Source: The Drum