By Katie Deighton

Nectar, along with its loyalty scheme competitors, was designed to encourage patience in the form of steady, accumulative spending gains. But now that consumer loyalty has a new face – one that’s hungry for instant gratification – the brand is on a mission to add more and more value to its currency, to stay relevant in an age of immediate and ubiquitous rewards.

James Moir, Nectar’s relatively new managing director, is well-versed on what he needs his business to do. The company has a number of objectives: bringing new brands on board to expand its list on 19 redemption and Read full story ›

Source: The Drum