'I want to Airbnb be a community-driven superbrand' says CMO Jonathan Mildenhall as he sets his sights on content curation
Airbnb’s inclusion of guidebooks in the latest version of its app appears to be the first step in a much bigger plan to expand into the realm of content curation.
The guidebook offer launched in April and coincided with a new campaign: ‘Live There’. The series draws on knowledge from Airbnb hosts and features local tips on the best restaurants, bars, attractions and off the beaten track ideas.
The product could very well be one of the first steps sideways for Airbnb, which – according to its chief marketing officer, Jonathan Mildenhall – is beginning to see a huge influx Read full story ›
Source: The Drum
