IAAF president Seb Coe severs controversial Nike sponsorship
Seb Coe, the International Association of Athletics Federation (IAAF) president, has brought to an end his relationship with Nike – a sponsorship which has been sustained since his days as an athlete.
Lord Coe, who receives an estimated £100,000 annually from Nike, came under fire after the BBC revealed he’d been had email discussions with Nike’s director of business affairs for its global sports marketing Craig Masback about hosting the 2021 World Championships in Eugene, near the sports giant’s headquarters in Oregon.
Eugene was later awarded the 2021 World Championships without a bidding process. Coe however denies lobbying on behalf Read full story ›
Source: The Drum




