By Laurie Fullerton

Eight leading trade associations serving the advertising, marketing, and video technology industries announced today they are joining forces to create new guidelines for simplifying the distribution of digital video ads throughout the ad production sector.

The move will create recommendations aimed at advertisers, agencies, and production houses engaged in the production of digital video on computers, smartphones, tablets, and traditional television, which is increasingly becoming a digital medium .

The trade groups taking part in this historic initiative are made up of industry leaders including the Association of National Advertisers (ANA), the Interactive Advertising Bureau (IAB), Technology Laboratory, the American Read full story ›

Source: The Drum