By Nesh Pillay

The Interactive Advertising Bureau (IAB) and BabyCenter released a study today that claimed that millennial mothers were choosing to purchase and use smartphones more than any other device.

The year-to-year report studied the electronic usage habits of mothers aged 18-34 from five different countries- the US, Canada, China, Brazil and the UK.

In all countries examined, at least three quarters of the young mothers examined owned and used mobile smartphones. This, said Anna Bager, IAB senior vice president of mobile and video, was important information for marketers to be aware of.

“Moms have traditionally been a primary target for a multitude of marketers, Read full story ›

Source: The Drum