IAB report shows growth in ad blocking but finds mobile hasn't taken as big a hit as feared
The prevalence of ad blocking is showing no signs of slowing according to a new report from the Internet Advertising Bureau (IAB), which found an additional 1.3 million people have adopted the technology since June, however the uptake on mobile hasn’t been the apocolypse which some predicted.
Five months ago 15 per cent of web users in the UK admitted to using the service and the latest report from the IAB has found that number has increased to 18 per cent.
The figures illustrate growing discontent with ads especially among 18-24 year-olds with 35 per cent saying they blocked ads compared to Read full story ›
Source: The Drum
