IAB Southeast Asia commits to establishing a viewability standard within four months
IAB Singapore has conducted the first round of its viewability standard commitment, and has agreed on the MRC (Media Rating Council) standard of 50 per cent pixels and view at 1 second, which will be tested by a third-party such as Moat and/or ComScore.
There is currently no standard in Southeast Asia, whereas the US and the UK have set standards. The IAB has brought together a committee to develop the standard and a white paper for the region, working across four phases and completing within four months.
The first stage has established an agreement on principles, values and definitions but the Read full story ›
Source: The Drum
