By John McCarthy

The Internet Advertising Bureau (IAB) UK has hired a renowned psychologist to help educate and provide the group with a deeper understanding of the latest theories on digital’s effect on human interactions.

Dr Simon Hampton, from the University of East Anglia, has been enlisted to offer his views on how users interact with the mobile platform and how advertisers can best benefit from this knowledge.

The organisation first heard the doctor’s theories at a presentation during its Mobile Engage 2014 conference in London, where he provided an “alternative view” on the power of digital.

During his three month contract, the psychologist will be Read full story ›

Source: The Drum