By Natalie Mortimer

The Internet Advertising Bureau UK (IAB) has added Ben Regensburger, Europe president at marketing technology company Tapad, to its Mobile Board.

Regensburger, who recently oversaw the opening of Tapad’s London and Frankfurt offices, previously served as president of DoubleClick International (EMEA & APAC) until it was acquired by Google in 2008.

“Mobile and cross-screen marketing technology continues to transform advertising as we know it,” said Regensburger.

“Together with the IAB and my fellow board members, I look forward to fostering the evolution of the industry and ensuring a rewarding experience across screens for both marketers and consumers.”

The IAB’s Mobile Board represents the UK’s Read full story ›

Source: The Drum