By Ronan Shields

The IAB US has launched its LEAN ads programme in a bid to equip its members to deal with rising consumer adoption of ad blockers – outfits it labels ‘economic terrorists’ – advising publishers to adopt a dual approach of using detection technology, while opening up a dialogue with consumers.

LEAN stands for: Light; Encrypted; Ad choice supported; Non-invasive ads, and constitutes a series of principles it hopes will help guide the next phases of advertising standards for the digital supply chain across the world.

The guidelines don’t replace earlier issued standards, rather the update provides Read full story ›

Source: The Drum