By Seb Joseph

IBM’s digital agency Interactive Experiences believes marketers trying to create next-generation user experiences would be wise to spend money on its services rather than agencies because of its proficiencies in data and personalisation.

It’s a pitch the agency has mined to good effect in recent years, presenting itself as the perfect tonic to the vast amounts of ineffective marketing amid mass media fragmentation. And while Gartner ranked it the world’s third biggest agency in 2014, the management consultancy come creative shop believes there’s still headroom for it to expand beyond its homeland – mainly in Europe.

IBM Interactive Experiences thinks Read full story ›

Source: The Drum