IBM starts using Watson AI to buy online media in UK
IBM has started to use its artificial intelligence programme, Watson, to plan and buy media in the UK.
It’s something the tech giant has been doing in the US for over 18 months and has thus far delivered massive gains in the performance of its online ad campaigns, according to the business.
Sitting within The Trade Desk – its media planning platform – Watson over time learns how effectively a campaign is performing for different audiences at different times, locations, devices and browser.
Based on this information, it will then only bid on inventory that aligns to any given audience, and Read full story ›
Source: The Drum
