By Rebecca Stewart

IBM has released a retail app powered by its AI tool Watson to help make the holiday season easier for shoppers.

Trend App has been designed to uncover consumer preferences behind the most talked about gifts this Christmas, forecasting what’s hot and what’s not.

The product distills the sentiment of tens of millions of online conversations by searching 10,000 sources across social networks, blogs, forums, comments, ratings and reviews – generating rankings based on consumer sentiment.

The platform also uses predictive analytics to forsee whether a particular trend is a fleeting fad or if it will remain strong.

Users can view the top Read full story ›

Source: The Drum