IBM's Watson is finding its voice at Wimbledon as AELTC looks to balance innovation with tradition
Pursuing innovation while maintaining tradition can present a difficult balancing act for brands, but it’s one which the All England Lawn Tennis Club (AELTC) is mastering with the help of IBM’s AI technology thanks to new developments which are helping create a far more personalised experience for fans.
The history and traditions surrounding Wimbledon make it one of the biggest sporting events in the world, however the All England Lawn Tennis Club is all too aware that this alone will not be enough to fuel its continuing growth and safeguard its future.
“If we keep Wimbledon the same way as Read full story ›
Source: The Drum
