By Jennifer Faull

Iceland has kicked off a campaign lauding its speciality fish and meat selection – which includes ostrich, crocodile and kangaroo meat products – in a bid to stand out in the increasingly competitive grocery sector.

Starring Iceland ambassador Peter Andre, the TV campaign shows the former ‘I’m a Celebrity’ contestant cooking the unsual food and encouraging viewers to try them.

Nick Canning, joint managing director at Iceland, said the campaign aims to bring to life the confidence and passion the supermarket has for its new specialty range as well as everyday essentials.

“The campaign provides a platform to showcase our food being Read full story ›

Source: The Drum