By Thomas Hobbs

The new TV campaign, created by Karamara, will debut this evening with products featured including premium scallops and ostrich fillets, alongside more traditional Iceland staples such as frozen branded burgers and fish fingers.

In a departure from Iceland’s usual store-based campaigns, the ads will feature the Mysterious Girl singer cooking scallops and wild boar sausages at home.

“We want Iceland to have a broad appeal at both ends of the market and this new campaign is all about showcasing the range whether that’s basic freezer items or more luxury Read full story ›

Source: Marketing Week