By Michael Feeley

icelolly.com has chosen Epiphany, Jaywing’s search specialists, to support key aspects of the holiday comparison site’s organic search strategy.

Leeds-based agency Epiphany has been briefed to improve and optimise icelolly.com’s organic search performance, assist the in-house team with its content strategy and link-building efforts and increase the company’s brand awareness.

icelolly.com, also based in Leeds, provides comparison of deals from a range of leading holiday providers. The growing company, now over ten years old, has to date concentrated its marketing on TV activity with celebrity endorsements and inclusion in primetime TV shows.

Ross Matthews, chief marketing officer at icelolly.com, explained the decision to Read full story ›

Source: The Drum