By Randy Cooke

The following article is written by Randy Cooke, VP of Programmatic TV, SpotX. Cooke’s most recent piece for Found Remote examined recent FCC policy decisions.

Economics is a fascinating discipline. It is, at its core, the science of systems, providing instructive models for understanding nodes of value and centers of influence.

As it relates to the media landscape, economics helps us understand the relationships among true centers of value, which are growing more complex by the day. A proliferation of rich data streams, not only from an increasing array of connected devices, but also consumer and behavioral signals, are Read full story ›

Source: The Drum