By Si Crowhurst

Amid all the discussion of Mad Men’s final episode, I’ve been thinking about why a TV series set in the advertising world of the 1960s and ‘70s would seem so relevant to someone in today’s mobile video advertising industry.

At first glance, our two cultures couldn’t be more different. In Don Draper’s time, television was the new frontier and high-tech computers were the size of a boardroom. We live in a time when digital ad spend is overtaking TV, and smartphones claim the lion’s share of consumer attention.

But, the similarities are also pronounced. In the ‘60s, creatives were starting to Read full story ›

Source: The Drum