By Gillian West

“I wouldn’t say traditional media is dead, but it is very interesting the way social media is so widely consumed and how important it is in trying to reach people,” remarked Michael Antwi, social media producer at Arsenal Football Club and judge at this year’s Social Buzz Awards.

With mobile phones increasingly becoming an extension of consumers’ lives Antwi told The Drum, for a brand like Arsenal, a strong presence on social media is vital to keep fan engagement high.

“We use social media for a variety of reasons but first and foremost it’s about engagement, it’s about bringing our fans Read full story ›

Source: The Drum