By Tony Walford

Over the past couple of years, my colleagues and I have found ourselves writing increasingly about data.

Once the preserve of geeks, analysts and suspiciously corporate types, data (and the need to acquire and analyse it) now seems to be moving centre stage – and, I would argue, is now a prime driver in mergers and acquisitions activity. It’s certainly been behind many of this year’s most important deals.

And over the past few weeks, data has risen to the very top of the marcomms news agenda.

First of all, there was adland legend Sir John Hegarty’s widely reported (and typically contrarian) rant Read full story ›

Source: The Drum