By Rebecca Stewart

Ikea has taken a leaf out of John Lewis’ book for the latest iteration of its ‘Wonderful Everyday’ campaign, which aims to get people thinking differently about the way they live at home.

The Swedish retailer’s new film tells a more emotive story than it’s award-winning preceders, posing the question: ‘What if the big things are really the little things?’

Depicting the memories of one couple’s time together, the spot features an elderly woman looking back over a photo album showing a lifetime spent with her husband. Created by longstanding agency, Mother London, the ad juxtaposes several of the pair’s Read full story ›

Source: The Drum