By John Glenday

Ikea has issued a tongue firmly-in-cheek response to luxury fashion house Balenciaga’s cheeky riff on its iconic blue tote bag, by issuing a step-by-step guide to help consumers differentiate between the two holdalls.

Last week Balenciaga raised eyebrows with the launch of an oversized blue bag which bore more than a passing resemblance to the Swedish furniture chain’s own carriers – although one area where this notable similarity didn’t extend was price with an Ikea bag setting you back a mere 40p while its Italian counterpart retails for £1,705.

In an effort to help its customers identify an authentic Ikea Read full story ›

Source: The Drum