Ikea turns attention to kitchens and enlists a troop of monkeys for latest ad
Ikea is hoping a troop of monkeys will inspire the public to get back in to the kitchen as part of its latest campaign.
The Monkeys ad, the next installment in ‘The Wonderful Everyday’ campaign, pushes Ikea’s Metod range to show that you can have fun in the kitchen. The Mother-created ad stars a troop of Howler, Spider and Capuchin monkeys from the Jaguar Rescue Center in Costa Rica.
Different length versions of the ad will run after it airs in its entirety this weekend (11 July), while a 90-second ad will run online. CRM, PR, outdoor and online executions will Read full story ›
Source: The Drum
