By Jennifer Faull

Ikea has released the latest instalment in its ‘The Wonderful Everyday’ campaign with a fantasy filled ad which tapps into the trend of adults embracing child-play to reduce stress.

Encouraging parents to ‘Come Home to Play’, the spot sees a group of fantasy friends – a bat, an eagle and a robot – strolling along a path before taking to the air and landing in a family lounge where two children are dressed as a bat and an eagle playing with their father, who is eagerly joining in as a robot.

Ikea wants to communicate a sense of returning to and re-learning Read full story ›

Source: The Drum