By John McCarthy

McDonald’s is a company looking to embrace technological developments to entice outlet footfall as it faces tight competition from fast-food rivals, supermarkets and disruptive new restaurant models.

In Canada and the US, the company is giving a kids activity tracker away with its Happy Meals, tracking steps and encouraging children to burn off those calories. It company has launched the wearables to run parallel with the Olympic Games urging users to “Keep up with your friends and your favourite athletes,” on its website.

Two types of tracker are on offer, a speed-measuring LED light Read full story ›

Source: The Drum