By Kyle O'Brien

Bands are increasingly climbing into bed with brands, and ‘selling out’ has long since lost its stigma. But how can the relationship work for everyone?

The path to musical success used to run through one narrow channel – that of the label. If a rep discovered you, the label would throw some money behind you and you’d get radio play enough to boost your record/cassette/CD sales and you’d tour in support of the album.

Even as radio remains strong with many listeners, the rise of digital music and streaming has brought a huge shift in how people consume music, and that has Read full story ›

Source: The Drum