By Ishbel Macleod

The need for a more visual approach to marketing has been apparent for the last few years, as a consumer trend towards sharing images online means social media marketers worth their salt are now au fait with incorporating images into their campaigns.

This movement towards the visual also has implications for other parts of the marketing mix; the exponential growth of image-sharing sites such as Pinterest, coupled with the consumer propensity towards the visual, means image search is becoming an important part of marketers’ search strategies.

“The visualisation of the web is continuing to grow thanks to the likes of Pinterest, Snapchat Read full story ›

Source: The Drum