By Ishbel Macleod

Imperial Leather has revealed the idents for its TV sponsorship deal with Sky Living, which will see the toiletries brand promoted around shows such as The Blacklist, Criminal Minds, Grey’s Anatomy and Elementary.

Created by TBWAManchester, the 15 second ‘Butler’ and ‘Toe’ idents will go live from 3 October.

“TBWAManchester have succeeded in creating idents with the same light humour as the current campaign, whilst retaining its aesthetic values. We believe this sponsorship will help to create lasting quality associations for the brand,” said Michelle McQuillin at PZ Cussons, owner of the Imperial Leather brand.

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Source: The Drum