By Jessica Davis

Lara Groves, who led creative content for Ford Motor Company’s experiential activity throughout Europe at integrated agency Imagination, joins independent creative digital agency Impero as the company’s lead creative.

Groves is the latest addition to Impero’s 100% all-female creative team and will work across the agency’s portfolio of existing clients, including The O2, Primark, Beefeater Gin and Lindt Chocolate, while helping to build Impero’s creative capabilities and heading up the current team.

“It’s a big hire for us, and Lara will definitely shape the agency’s output in a massively positive way,” Impero founder Read full story ›

Source: The Drum