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In an attempt to rebrand, Premier League releases revamped anthem

on Aug 12, 2017 | 0 comments

By Taruka Srivastav

To mark it’s 26th season, Premier League has introduced a revamped version of its official anthem titled ‘This is Premier League‘ to appease their global fan following.

The anthem was released as a single on Spotify and was written and recorded by MassiveMusic who have also revamped the audio identity of all the Premier League’s international broadcast shows.

“The single release demonstrates how a sonic brand can have longevity, and keep developing and responding to needs of the brand and its fans,”said Paul Reynolds, managing director of MassiveMusic London, discussing the campaign.

“There’s so much more to a sonic brand Read full story ›

Source: The Drum