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“In B2B marketing, time is not your friend. You need to be really relevant,” What you missed from the Fourth annual Business Marketing Association’s Regional Conference in New York

on Nov 9, 2015 | 0 comments

By Laurie Fullerton

New York City’s unique Bloomberg Tower set the pace for the Business Marketing Association’s (BMA) fourth annual Regional Conference series on Thursday 5 November as its theme to ‘Be Big, Do Good, Be Amazing’ could not be more in keeping with the series sponsors’ corporate headquarters. Manhattan’s famous ‘Bloomberg Tower’ is not only the corporate home to the multi-billion dollar communications company Bloomberg LP but also its chief executive is former mayor of New York City and highly regarded philanthropist Michael Bloomberg. The tower is known for its open office space, where Bloomberg himself works elbow to elbow with employees. Read full story ›

Source: The Drum